A&M Design

Redesign of the alumni magazine for Columbia University | School of International and Public Affairs. The new look and feel reflects a more contemporary aesthetic that utilizes bold typography, engaging photography and the use of white space.

Providing fun, immersive, top-shelf travel experiences to families that range in age from 8 to 80 is pretty special. Thomson Family Adventures (TFA) engaged us to reinvigorate that story.

The Challenge
Multigenerational/family travel is changing. As the Silent and Boomer generations age out of the market, there is an ever-increasing number of Gen-X parents looking to share travel experiences with their families. TFA needed to stay ahead of this trend, while making sure not to alienate their older audiences.

The existing visual brand did not appeal to the changing demographic and no longer reflected the unique experience of a TFA trip. Our task—differentiate the Thomson Family Adventures brand to appeal to the next wave of multigenerational travelers, stand out among the competition, and position the company for continued growth.

The Solution
The new visual language and messaging brought to life the exciting and immersive experience of a TFA trip, while highlighting company’s personalized service. We elevated the company’s brand aesthetic and message themes to appeal to the various target audiences.

visit familyadventures.com

Admissions package design for Columbia University’s School of International and Public Affairs, includes a 16-page brochure, pocket folder and data sheets.

Designing and developing the online presence for an educational travel company’s new loyalty club is no easy feat. Doing so in a little over two months is even more of a challenge. A challenge that A&M Design met.

User Experience Design
Facilitating a user experience brainstorm with the ACIS team, A&M created a set of wireframes that made navigating and understanding the program intuitive for users.

User Interface Design
We created a visual direction that is clean yet engaging. This is achieved through the use of typographic hierarchy, refined color palette, iconography, and considered use of photography.

On time, on budget!
A complex UX challenge, a need for a refreshed visual design, and a fast turn around time—all could have derailed a project such as this. A&M delivered not only on time and budget, but also a solution that was well received by the ACIS team.

Friends of the Earth fights to protect the environment and create a healthy and just world. They engage in hard-hitting advocacy campaigns by producing cutting-edge policy analyses, instigating lawsuits, targeting corporations, and organizing members on the ground.

A&M was approached to refresh the non-profit’s newsletter and magazine. We designed an editorial system that is bold yet accessible. This combination communicates the sense of urgency in Friends of the Earth mission while engaging the reader in a friendly manner.

Responsive web design and development for Lakeside School, an independent school in Seattle. Our designs served as the online presence for their Annual Report of Contributions and showcase a letter from the Head of School, student photos and quotes, donor statistics and financial data.

Valley Hill Summer Camp’s inaugural summer is 2018. A&M was brought in to develop a brand that stands out among the competition, some of which have been in business for generations. Valley Hill offers a unique blend of focused academies in the morning (sport-specific athletics, arts, and robotics) and traditional camp activities in the afternoon. 

After initial discovery, A&M designed a logo that reflects the energy and excitement of Valley Hill. The website design gives the camp a contemporary look that takes visual cues from the logo and stands apart from competitors. The content structure is easy to navigate and prominent calls to action are clear.  

Responsive web design and development for the United Nations Association of Greater Boston, a non-profit dedicated to building a network of global citizens in the Boston area. The site promotes the association's programs including the Model UN, Consuls Ball and UN Day Luncheon. 

visit www.unagb.org 

A&M designed the packaging for a pre-hispanic snack company, specializing in edible insects. The Don Bugito personality is fun and playful, yet aims to promote what some may consider a novelty item as a viable food source. The packaging needed to reflect these attributes as well as stand out on shelves among hundreds of other products. (And yes, we tasted the product as part of our research!)

Linguistica 360 provides online language learning in multiple languages through their product, News in Slow. The user learns the language by listening to current events. They recently added a new feature, called Speaking Studio, where users could dialogue with each other. A&M designed the UI for the entire experience, including the onboarding process, dialogue screens, errors, and final wrap up. Color considerations were taken into account for the different languages.

User interface design for software that uses drones to detect wind turbine damage. Includes all steps of the process from creating a user account, to generating an inspection plan, to detailed inspection reports. Called for a clean, simple, easy to use interface so that users could work while in and out of the field.

Complete responsive site design for proposed park memorializing the Holocaust in Belarus. Site is available in both English and Belarusian languages.

UI design for chronic pain management app. The visual language speaks with an approachable and inviting tone that engages the target audience.

Responsive website for Somerville based Hispanic and total market creative services agency. Built to modernize Potter Ruiz's online presence, while embracing their cultural experience, and better showcase their work.